Behavioural Design training for sustainability
Everyone wants to be sustainable, and hardly anyone makes the sustainable choice.
How much effect your sustainability plans have depends on how much influence you have on the choices and behaviour of people. Fortunately, that can be learnt. In our two-day training you learn how to make the sustainable choice the easy one.How much effect your sustainability plans have depends on how much influence you have on the choices and behaviour of people. Fortunately, that can be learnt. In our online course you learn how to make the sustainable choice the easy one.
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€1,490 excl. VAT · 16 and 17 September 2027 · Amsterdam · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
What you do differently on Monday.
- You know why good intentions stay intentions.You see what holds people back: habit, convenience or what colleagues do.
- You make the sustainable choice the easiest one.In the canteen, in procurement, in the default setting.
- You get colleagues and suppliers on board.Even when sustainability is not top of their list.
10,000+ professionals trained, including people from
Food System transition is, in part, about stakeholders moving from current practices to more sustainable practices. I think the influence model can help chart what is holding different parties back and what can set them in motion.
A good reminder of all the essential behavioural insights. But mainly useful to learn how to convert behavioural insights into interventions in a structured manner. The day was well organized (with vegetarian options at lunch) and a great group of people.
A nice course that walks with me through the key concepts/theories in this field! Practical methods, feasibele techniques and briliant examples/practices!! I enjoyed the vibe and nicely designed workshop a lot :)
The same two days they had. Then Monday, on your transition.The same method, online, at your own pace.
Day 1 is about one question: why does your colleague, customer or partner do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Day 2 is about the fix. How do you make the sustainable choice the easiest choice? And how do you put AI to work on it? You go home with downloads and tools you use for your own programme, campaign or procurement policy on Monday. People from marketing, HR and policy sit next to you. That is on purpose.Lesson by lesson you work on one question: why does your colleague, customer or partner do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Then the fix: how do you make the sustainable choice the easiest choice, and how do you put AI to work on it? In 33 lessons at your own pace you collect downloads and tools you use for your own programme, campaign or procurement policy on Monday.
Need to run it past your manager first?
Forward them the brochure: the programme for each day, what you take home and what it costs. It lands in your inbox within a few minutes.Programme, outcomes and price in one place, ready to forward.
How to get your employer on board
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
Six questions every sustainability professional recognises.
Why does everyone say they want to be sustainable, and hardly anyone does it?
Wanting is not the same as doing. The old choice is quicker, cheaper or simply what everyone does.
More on sustainable behaviour →The CSRD figures are in. How do I get the organisation moving?
A report shows where you stand. The behaviour behind those figures only changes when the sustainable choice gets easier in everyday work.
More on behaviour change →How do I bring suppliers along on sustainability?
Every supplier has its own worries and its own interests. Map them before you start negotiating.
More on influencing →Why do shoppers still pick the regular product?
In the shop, people decide in seconds. Whatever is up front and feels familiar wins.
More on consumer behaviour →How do I talk about sustainability without it becoming greenwashing?
Big promises make people suspicious. Show one concrete thing you already do, and make joining in easy.
More on persuasion →How do I make policy that really helps people live more sustainably?
Policy that leans on information changes little. Policy that makes the choice easier does.
More on policy design →What sustainability professionals ask before they sign up.
I know nothing about behavioural science. Is this still right for me as a sustainability professional?
Most participants start without any prior knowledge. You learn exactly the behavioural science you need, and you apply it straight away to real-life examples. Afterwards you know how to use it in your programme, campaign or policy.
I have worked on sustainability for years. Will I still learn something new?
That is exactly when it pays off. You already know the targets and the numbers. The training shows why people still do not move. After two days you know what to change about their situation.
Who will I be in the group with?
A mixed group of up to 16 people: marketers, HR, communications, lawyers, policymakers and managers. The mix is on purpose. You see how someone from another sector wrestles with exactly the same kind of question.
Can I claim this back from my employer?
Yes. We invoice in your company’s name and the training is EQAC-accredited. That makes reimbursement easier. Need a quote or more information for your request? Get in touch.