You have to lead without authority. You need people who do not report to you, and you cannot instruct them.
Without authority, influence is all you have. You learn to see what moves someone to work with you, and what holds them back. That is how you influence what people choose and do, even when you are not in charge.
2 days · Amsterdam · € 1,490 excl. VAT · next edition see the calendarOnline · 33 lessons at your own pace · €1,190 excl. VAT
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Answer three questions. Then you see what is going on for you.
You said: they promise, and it comes late or not at all.
You said: they point to their own manager or priorities.
You said: in the end you do it yourself.
You said: you have tried all sorts, and nothing has changed.
And you mostly need other departments. They answer for their own targets, and your request is not among them.
And you mostly need people above you. To them your request is one of many.
And you mostly need project members who belong to someone else. Their own manager decides what comes first.
Whoever says yes to you says it on top of the work their own manager asks about. When it gets busy, what nobody checks drops off. It has little to do with unwillingness.
Tomorrow, with your next request, ask when it will be done and what has to give way. Then make it visible: a name and a date in a place where others see it.
People do what their surroundings ask of them: their manager, their targets, their team. Your request does not fit there yet. Insisting does not change those surroundings.
Tomorrow, find out what this person answers for. Show how your request adds to it, or arrange for their manager to ask for it too.
Asking takes effort and brings uncertainty; doing it yourself is quicker. That is how everyone around you learns that waiting works. Your influence shrinks with it.
Tomorrow, pick one task you do not take on yourself. Ask one person for it, with a reason that counts for them, and wait.
Explanation, arguments and pressure all work on the same side: they push. The doubts and comforts that keep people with the old way stay where they are. As long as they do, pushing harder mostly produces more counter-pressure.
Tomorrow, plan no new action. First map what is holding people back. Then you know what to remove.
The Art of Influence© · 2 days · AmsterdamThe Art of Influence© · online · 33 lessons
After the training you see what moves someone to work with you. And you know how to use that, even when you are not in charge.
Start online now →€ 1,490 excl. VAT · next edition see the calendar · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
The Art of Influence© is the SUE training for anyone who has to lead without authority. You learn why people who do not report to you do not cooperate by themselves, and how to gain influence over what they choose and do. It is for senior professionals, project leads, coordinators and advisers, with no prior knowledge required. You follow it online at your own pace (€ 1,190 excl. VAT) or in two days live in Amsterdam (€ 1,490 excl. VAT, at most 16 participants).
“At the Academy you learn a lot about behavioral change and how to apply it in a short period of time. The training flew by and was very well put together. Amazing how complicated material comes to life in a fun and interactive course! I am definitely going to apply it in my work and explore it further.”
10,000+ professionals trained, including people from
You see what moves someone who does not report to you to cooperate, and what holds them back.
You hear in a conversation what sits behind a promise that is not kept.
You ask in such a way that cooperating becomes the easiest choice.
You test your approach with one colleague, before you build your whole project on it.
You learn this with the Behavioural Design Method© and the SUE | Influence Framework©. It builds on the force field analysis of psychologist Kurt Lewin, who saw that weakening the restraining forces works better than pushing harder.
The live edition has a maximum of 16 participants: you practise on real cases from practice. Online you follow the same programme in 33 lessons, at your own pace and with feedback from a trainer on every assignment.
| Informal leadership training | One-day masterclass | The Art of Influence© | |
|---|---|---|---|
| Duration | Usually one or two days | One day | Online at your own pace, or two days live |
| What you learn | Your own style and persuasiveness | Inspiration and examples | Seeing what moves someone and what holds them back |
| What you work on | How you come across | A first introduction | The choice the other person has to make |
If you mainly want to work on your own style and presence, leadership training is the better choice. If you want people to cooperate who do not report to you, you are in the right place.
Trainer & consultant
Helps organisations understand why people do what they do, and steers it in culture and wellbeing programmes.
Trainer & consultant
Designs lasting change in healthcare and sustainability, in people and in organisations.
Product designer & UX strategist
Turns behavioural science into practical solutions that help teams innovate faster.
Trainer & consultant
Founded the Behavioural Design Circle at ABN AMRO and has spent 25 years on customer behaviour and change.
The knowledge I have gained in this training is immediately applicable in my daily practice. We now have a practical tool to link technical changes to behaviour, so that the improvements are actually changed in people's minds. This minimizes relapses into old habits.
Valuable training where existing knowledge is clearly incorporated into practical frameworks, making behavioral design accessible to everyone.
An educational training that provides easy tools for behavioral change.
Maps, in one overview, the forces that hold people back and those that move them.
Translates what you found into interventions that make going along easier than holding back.
Shows what people are really trying to get done, and why the old behaviour fits that.
The questions that let you hear what people do not say in the meeting.
Pins down exactly which behaviour you want to see and how you test it small before rolling out.
After purchase you receive the AI Mentor, after the training your certificate and lifelong membership of the Behavioural Design Club.
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
2 days · Amsterdam · € 1,490 excl. VAT · next edition see the calendar · max 16 participants · EQAC certificateOnline · 33 lessons at your own pace · €1,190 excl. VAT
Yes. In The Art of Influence© you learn to lead without authority: influencing colleagues, project members and directors who do not report to you. You learn what moves them and how to tune your request to that.
For senior professionals, project leads, coordinators and advisers who need to bring people along. No background in behavioural science required.
Yes. The training is made for senior professionals, project leads and advisers who have to get results with people they are not in charge of. You do not need a team for it.
Yes. Online you follow the same programme in 33 lessons, at your own pace, with personal feedback from a trainer on every assignment. You have six months of access and pay € 1,190 excluding VAT.
The live edition has a maximum of 16 participants and takes place at SUE on the 's-Gravenhekje in Amsterdam. English-language editions run several times a year; you choose from all dates when you enrol.
The online edition costs € 1,190 excluding VAT, with the Behavioural Design Toolkit and a digital certificate. The live edition costs € 1,490 excluding VAT, including the toolkit, lunch, the EQAC certificate, access to the AI Mentor after purchase and lifelong membership of the BD Club.
An EQAC-certified certificate for The Art of Influence©. Participants rate the training 9.3 out of 10.
Yes. The Art of Influence© is also available in-company, with a question from your own organisation as the case.
With your whole team? See the team trainings.
How to bring along people who do not report to you, without having to instruct them.
Read the guide →How to get directors and colleagues from other departments to choose your plan, even when you are not in charge of them.
Read the guide →Support grows in the situation where people have to choose. What you do differently when you design that situation.
Read the guide →Whoever has authority can instruct. Whoever has influence does not need to.
