Communication training with behavioural science
Everyone read your message, and nobody does anything differently.
How much effect your communication has depends on how much influence you have on the choices and behaviour of your readers. Fortunately, that can be learnt. In our two-day training you learn how to write messages that really get people moving.How much effect your communication has depends on how much influence you have on the choices and behaviour of your readers. Fortunately, that can be learnt. In our online course you learn how to write messages that really get people moving.
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€1,490 excl. VAT · 16 and 17 September 2027 · Amsterdam · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
What you do differently on Monday.
- You know why your message does not lead to action.You see what holds your reader back, before you write a word.
- You know when your message needs to land.The moment someone sees your message matters as much as what it says.
- You can back your advice in front of senior management.You explain why your approach changes behaviour, with a method they can follow too.
10,000+ professionals trained, including people from
BDA knocks down some of the innate ideas on marketing and communication completely. And replaces them with well founded and easy to apply alternatives
How nice this training from the Behavioural Design Academy. In a good tempo, you learn essential principles to influence behaviour. You immediately start applying it to practice. Practical, to the point, educational and also very fun.
Thanks for two days full of knowledge and practice in Behavioural Design. I will definitely keep the frameworks on hand, and I already know that they will give me some guidance. Top trainer!
The same two days they had. Then Monday, on your next message.The same method, online, at your own pace.
Day 1 is about one question: why does your reader do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Day 2 is about the fix. How do you make the action you want the easiest choice? And how do you put AI to work on it? You go home with downloads and tools you use for your own campaign, mailing or change communication on Monday. People from marketing and HR sit next to you. That is on purpose.Lesson by lesson you work on one question: why does your reader do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Then the fix: how do you make the action you want the easiest choice, and how do you put AI to work on it? In 33 lessons at your own pace you collect downloads and tools you use for your own campaign, mailing or change communication on Monday.
Need to run it past your manager first?
Forward them the brochure: the programme for each day, what you take home and what it costs. It lands in your inbox within a few minutes.Programme, outcomes and price in one place, ready to forward.
How to get your employer on board
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
Six questions every communications professional recognises.
Why does everyone read the email, and nobody act on it?
Reading costs little. Doing something different takes effort, and until your message makes that effort smaller, it stays at reading.
More on communication training →How do I improve internal communication?
Employees get a lot of messages, at moments when they are busy with something else. Send fewer, and send them when someone can act on them.
More on influencing →How do I get employees on board with a change?
Explaining why it has to happen is rarely enough. People move when the new behaviour feels easy and others are doing it too.
More on making change land →How do I reach an audience that does not listen?
People filter out anything that is not about them. Start with their worry, and your message gets through.
More on persuasion →How do I make sure a campaign really changes behaviour?
Informing people rarely changes what they do. The situation they choose in does.
More on behaviour change →What is my added value when AI writes the copy?
AI writes ten versions in a minute. You know which one gets people moving, and why.
More on working with AI →What communications professionals ask before they sign up.
I know nothing about behavioural science. Is this still right for me as a communications professional?
Most participants start without any prior knowledge. You learn exactly the behavioural science you need, and you apply it straight away to real-life examples. Afterwards you know how to use it in your campaigns, messages and change communication.
I have worked in communications for years. Will I still learn something new?
That is exactly when it pays off. You already have the craft. The training shows why good copy sometimes does nothing. After two days you know what to design around the words.
Who will I be in the group with?
A mixed group of up to 16 people: marketers, HR, communications, lawyers, policymakers and managers. The mix is on purpose. You see how someone from another sector wrestles with exactly the same kind of question.
Can I claim this back from my employer?
Yes. We invoice in your company’s name and the training is EQAC-accredited. That makes reimbursement easier. Need a quote or more information for your request? Get in touch.