Certification Programme · The AI-Ready Leader

Lead AI adoption that actually lands, not just launches.

Most AI initiatives don't fail on the technology. They fail on the people. Tools are purchased. Training is delivered. And then daily work barely changes. You can design the context that makes AI actually stick.

  • A method to read resistance to AI and turn it into smarter adoption
  • The skill to use AI strategically, including in your own work
  • A system to design adoption in your team, not just mandate it
  • A complete learning path: from change leadership to AI fluency to organisation-wide adoption
1 Leading Change and Transformation
2 Behavioural AI: Adding Human Intelligence to AI
3 The Human Edge in AI Adoption
Start
Anytime
Access
No end date
Price
€2.070
€1,490 excl. VAT(€1,802.90 incl. VAT)
Enrol now

You will complete enrolment on our secure academy platform

Individual courses cost €2.070. You save €580

Trusted by experienced professionals working at

Heineken KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media Gemeente Amsterdam Rijkswaterstaat Sony eBay CZ
Skills you will gain
Diagnose resistance to AI adoption Design adoption instead of mandating it Use AI strategically in your own work Lead change with behavioural science Critically evaluate AI output Protect the human edge that makes AI valuable
What you will get

Three courses. One complete leadership programme.

Three courses, one clear learning path. Each builds directly on the previous. By the end, you lead change, use AI as a thinking partner, and design adoption across your organisation.

Training language 🇬🇧 English
Course materials 🇬🇧 English
Subtitles 🇳🇱 Dutch  ·  🇩🇪 German  ·  🇸🇪 Swedish  ·  🇫🇮 Finnish  ·  🇬🇧 English
Training feedback 🇬🇧 English  ·  🇳🇱 Dutch
1
Leading Change and Transformation
5 modules · 13 lessons · Behavioural science for leaders driving change
Lesson 1: Why logical arguments rarely persuade people to change, and what actually determines whether people embrace or reject transformation.
Lesson 2: The five automatic filters people apply when deciding whether to accept change, and how to design for them.
Lesson 3: How to map all the forces pulling your team towards change and all the forces pushing them away from it.
Lesson 4: How to understand what your team members are truly trying to get from their work, beneath the surface.
Lesson 5: How to communicate change in a way that sparks imagination rather than triggering defensiveness.
Lesson 6: How to connect the change you are leading to what your team genuinely cares about.
Lesson 7: How to design the environment around a decision so that the right choice becomes the easy choice.
Lesson 8: How to intervene at the specific moments when people are most open to changing their behaviour.
Lesson 9: How to embed new behaviours in a team so they hold under pressure, distraction, and tight deadlines.
Lesson 10: How to read resistance as useful information and turn it into better decisions rather than wasted energy.
Lesson 11: A toolkit of proven psychological principles leaders can use to make change more likely to take hold.
Lesson 12: How to build a rhythm of learning and adaptation that keeps change moving rather than stalling after launch.
Lesson 13: How to shift your identity from someone who manages change to someone who deliberately designs it.
Capstone: Design a complete change strategy for a real challenge in your organisation, with personal feedback from a trainer.
2
Behavioural AI: Adding Human Intelligence to AI
3 modules · 10 lessons · Use AI strategically with human intelligence
Lesson 1: Why most people get mediocre results from AI, and what separates surface-level use from genuine strategic depth.
Lesson 2: How to prompt AI so the output speaks to how people actually make decisions, not just their rational brain.
Lesson 3: How to use AI to build rich audience profiles based on real fears, desires, and motivations.
Lesson 4: How to use AI to uncover what people truly want, beyond the obvious, into the emotional and social layers.
Lesson 5: How to use AI to map the full picture of what drives and blocks a decision, gains, pains, and everything in between.
Lesson 6: How to deploy AI as a sparring partner that helps you generate smarter intervention ideas, faster.
Lesson 7: How to prototype and test behavioural ideas at speed with AI, before you waste time on the wrong solution.
Lesson 8: How to use AI to stress-test your ideas and find blind spots before real users do.
Lesson 9: How to build complete behavioural strategies with AI, not just isolated fixes, but full influence journeys from start to finish.
Lesson 10: How to see exactly how much your thinking has grown by redoing your first prompt with everything you have learned.
3
The Human Edge in AI Adoption
4 modules · 12 lessons · Design AI adoption in your organisation
Lesson 1: Why knowing AI exists doesn't automatically lead to using it, and what actually drives adoption.
Lesson 2: How to understand what someone is truly protecting when they resist a new way of working.
Lesson 3: The three capabilities that genuinely make people and AI stronger together, and how to build them.
Lesson 4: How to uncover the real needs and fears behind someone's resistance to AI, before you try to persuade them.
Lesson 5: How to make the hidden forces behind resistance visible so you can address what actually matters.
Lesson 6: How to turn a vague sense of "people just don't want this" into a precise, actionable diagnosis.
Lesson 7: How to start using AI in a way that genuinely builds confidence rather than creating more frustration.
Lesson 8: How to write prompts that consistently produce better, more useful answers from AI.
Lesson 9: How to critically assess AI output, knowing when you can trust it and when to push back.
Lesson 10: How to let every AI interaction compound your own knowledge and expertise over time.
Lesson 11: How to create the conditions in a team that let new habits spread naturally rather than stall.
Lesson 12: How working with AI as a thinking partner, rather than a search engine, compounds your effectiveness over time.
Programme includes
3 complete courses
Leading Change and Transformation (13 lessons)
Behavioural AI: Adding Human Intelligence to AI (10 lessons)
The Human Edge in AI Adoption (12 lessons)
Tools, templates, and cheat cards
AI Prompt Guides + SUE Mentor access
3 EQAC-accredited certificates
Personal feedback from our team
Access with no end date, start anytime
€1,490 excl. VAT (€1,802.90 incl. VAT)

Individual courses cost €2.070. You save €580

Enrol now

Secure checkout on our academy platform

Or take individual courses
Leading Change and Transformation → Behavioural AI: Adding Human Intelligence to AI → The Human Edge in AI Adoption →

35 lessons. 3 courses. One complete AI leadership programme. Ready?

Start learning now →

€1,490 excl. VAT (€1,802.90 incl. VAT) · Access with no end date · Start immediately

What every course includes

Everything you need to learn, apply, and actually use

Take a sneak peek inside the learning environment

35 video lessons at your own pace

Short, focused modules. Pause, rewind, revisit.

Tools, templates, and cheat cards

Downloadable frameworks you keep forever.

AI Prompt Guides + exclusive access to SUE Mentor

Apply every concept in Claude, Co-Pilot or ChatGPT. Your mentor, as often as you like.

3 certificates + personal feedback

One EQAC-accredited certificate per course. Share on LinkedIn. 1-on-1 feedback from our team.

Access with no end date. Subtitles in 5 languages.

Start today. Learn at your own pace. EN, NL, SV, DE, FI.

AI Inside

AI-Powered Behavioural Design

AI Prompt Guides + Exclusive access to SUE Mentor in Claude, Co-Pilot or ChatGPT

Every module comes with dedicated AI prompts that accelerate your learning and sharpen your outcomes. Plus access to the SUE Behavioural Design Mentor, your personal AI mentor for applying behavioural science long after the course ends.

SUE Behavioural Design AI Mentor
Who this is for

Does this sound like you?

Perfect for Managers Directors HR Leaders Change Managers Team Leads L&D Professionals

You are responsible for AI rollout and see people drop off after the kick-off event.

You lead a team and notice AI tools aren't being used, even though they are available.

You want to become a stronger AI user yourself and bring others along in that development.

You have change management experience but want the behavioural science to back it up.

You see AI changing how work gets done and want to lead it, not just keep up with it.

You don't just want to learn prompting. You want to understand how AI adoption actually works.

Meet your instructor

Astrid Groenewegen

Astrid Groenewegen, co-founder of SUE Behavioural Design and instructor

Co-founder, SUE Amsterdam · Author, The Art of Designing Behaviour

Astrid has spent 15+ years making behavioural science practical for organisations worldwide. She is a practitioner, not an academic researcher. Her approach: frameworks you can apply straight away, grounded in real cases from Heineken, ING, Roche, and many others.

10,000+ trained #1 bestselling author 45+ countries
The Art of Designing Behaviour

Author of

The Art of Designing Behaviour

#1 bestseller · Boom Publishers

What professionals say

Learners love SUE courses

This is how our courses are rated

Google 4.8/5 Springest 9.3 Bloomville 5 stars

Complete all three courses and earn 3 certificates

Each course comes with its own EQAC-accredited certificate you can add to your LinkedIn profile. Recognised by employers across Europe as proof that you can lead AI adoption using behavioural science.

SUE Behavioural Design EQAC accredited certificate
FAQ

Frequently asked questions

For managers, directors, HR leaders, change managers, team leads, and L&D professionals who are responsible for AI adoption in their organisation and want a behavioural science approach. No prior knowledge of behavioural science or AI required.

Yes. This is a learning path with a fixed sequence: Leading Change and Transformation, then Behavioural AI: Adding Human Intelligence to AI, then The Human Edge in AI Adoption. Each course builds directly on what came before.

When you enrol, you get immediate access to all three courses, with access to all materials, tools, and templates. Each course is a mix of video, text, and practical assignments.

Yes, three of them. Each course comes with its own EQAC-accredited certificate you can share on LinkedIn once you have completed all modules and assessments.

Yes. Our SUE team offers personal feedback on your assignments. Plus you get access to the SUE Mentor, your AI mentor when we are not around.

Yes. Many professionals have their organisation cover the cost as professional development. We provide invoices suitable for employer reimbursement. Email academy@sueamsterdam.com if you need help with this.

Click "Enrol now" and you go to our secure checkout, where you pay by iDEAL or credit card via Stripe. Immediately after payment we create your account on our academy platform and you get access to all three courses, so you can start straight away.

Email academy@sueamsterdam.com for a tailored in-company proposal. We also run AI adoption as a one-day in-company training for teams.

10,000+ professionals. 45+ countries. 9.3/10 rating.

Ready to become The AI-Ready Leader?

For leaders who want to guide their organisation through AI adoption, and bring the human edge that makes the technology actually work.

Enrol now →

€1,490 excl. VAT (€1,802.90 incl. VAT) · One-time payment · Access with no end date · Start immediately

You take the course online in your browser, on your computer, tablet or phone. You need an internet connection and a device with sound.

EQAC Accredited Self-Paced 3 Certificates Access with no end date
The AI-Ready Leader · 3 courses · €1,490 excl. VAT (€1,802.90 incl. VAT) · Access with no end date
Enrol now →