Behavioural Design training for marketers
Your campaign is running, the clicks are coming in, and hardly anyone buys.
How much effect your marketing has depends on how much influence you have on the choices and behaviour of your customers. Fortunately, that can be learnt. In our two-day training you learn how to turn attention into a purchase.How much effect your marketing has depends on how much influence you have on the choices and behaviour of your customers. Fortunately, that can be learnt. In our online course you learn how to turn attention into a purchase.
€1,490 excl. VAT · 17 and 18 September 2026 · Amsterdam · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
What you do differently on Monday.
- You know why your customer hesitates.You see what holds them back at the moment they almost buy.
- You make buying easier.You know what to change on your landing page, in your offer or in your price.
- You can explain why something works.To your manager, your team and your agency. With one method everyone can follow.
10,000+ professionals trained, including people from
Super valuable! The pace was fast, but because of that I learned a lot in 2 days. Many directly applicable insights. Will recommend the course to colleagues. A must if you work in marketing :).
SUE Behavioural Design gives you a powerful and practical framework to effectively influence customers and clients. They are focused on client insights that lead to changing behaviour.
You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!
The same two days they had. Then Monday, on your campaign.
Day 1 is about one question: why does your customer do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Day 2 is about the fix. How do you make the choice you want the easiest one? And how do you put AI to work on it? You go home with downloads and tools you use for your own campaign, price or journey on Monday. People from HR and policy sit next to you. That is on purpose.
Need to run it past your manager first?
Forward them the brochure: the programme for each day, what you take home and what it costs. It lands in your inbox within a few minutes.Programme, outcomes and price in one place, ready to forward.
How to get your employer on board
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
Six questions every marketer recognises.
Why does everyone click, but almost no one buy?
A click costs nothing. Buying feels like a risk, and until you remove that last doubt, your customer stays stuck.
More on consumer behaviour →How do I raise my conversion rate without more budget?
Often the gain sits in one moment where your customer doubts or drops out. Once you know which moment that is, you know what to change.
More on how customers choose →How does influence work, and when does it become manipulation?
Influence works when you help someone do what they want to do anyway. Push them towards something they do not want, and you are manipulating.
More on persuasion →People know our brand. Why do they not choose it?
Being known only helps when choosing you also feels easy. At the moment of buying, whatever feels familiar and effortless wins.
More on choice behaviour →How do I show what my marketing delivers?
Your manager wants to know what changes for the customer. Write down up front which behaviour you want to see, and afterwards you can show whether it happened.
More on theory of change →What is my added value when AI makes the content?
AI makes ten variants in a minute. You know which one wins your customer over, and you can explain why.
More on working with AI →What marketers ask before they sign up.
I don't know anything about behavioural science. Is this still right for me?
Most participants start without any prior knowledge. You learn exactly the behavioural science you need, and you apply it straight away to real-life examples. Afterwards you know how to use it in your campaigns, journeys or conversion work.
I've been working in marketing for years. Will I still learn something new?
That is exactly when it pays off. You already have the experience. The training gives you the framework underneath your intuition. You were probably doing some of this already. After two days you know why one campaign converts and another doesn't.
Who will I be in the group with?
A mixed group of up to 16 people: marketers, HR, communications, lawyers, policymakers and managers. The mix is on purpose. You see how someone from another sector wrestles with exactly the same kind of question.
Can I claim this back from my employer?
Yes. We invoice in your company's name and the training is EQAC-accredited. That makes reimbursement easier. Need a quote or more information for your request? Get in touch.