Behavioural Design training for HR
The policy is on paper, and in the workplace everyone does what they always did.
How much effect your HR policy has depends on how much influence you have on the choices and behaviour of managers and employees. Fortunately, that can be learnt. In our two-day training you learn how to make policy that really changes what people do at work.How much effect your HR policy has depends on how much influence you have on the choices and behaviour of managers and employees. Fortunately, that can be learnt. In our online course you learn how to make policy that really changes what people do at work.
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€1,490 excl. VAT · 16 and 17 September 2027 · Amsterdam · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
What you do differently on Monday.
- You know why good people leave.You see the small moments where someone checks out, long before the exit interview.
- You make the behaviour you want to see easy.In onboarding, in the review cycle and in a manager’s working day.
- You can back your proposal in front of management.You show which behaviour you want to change, and how you will go about it.
10,000+ professionals trained, including people from
In two days you are introduced to a new way of thinking and new models that make you question a lot of traditional insights. I leave the Academy with so much energy to actively apply the principles and to link them to HR and employer branding.
Gained an enormous amount of knowledge in 2 days, which you also immediately learn to apply in practice. Besides the fact that the training is a huge eye-opener, it is also a lot of fun.
A fun, interactive and easy way to understand complex human behavior and decision making. For everyone who needs to pitch an idea or implement process or policy.
The same two days they had. Then Monday, on your HR question.The same method, online, at your own pace.
Day 1 is about one question: why does your employee do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Day 2 is about the fix. How do you make the behaviour you want to see the easiest choice? And how do you put AI to work on it? You go home with downloads and tools you use for your own onboarding, absence approach or review cycle on Monday. People from marketing, communications and policy sit next to you. That is on purpose.Lesson by lesson you work on one question: why does your employee do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Then the fix: how do you make the behaviour you want to see the easiest choice, and how do you put AI to work on it? In 33 lessons at your own pace you collect downloads and tools you use for your own onboarding, absence approach or review cycle on Monday.
Need to run it past your manager first?
Forward them the brochure: the programme for each day, what you take home and what it costs. It lands in your inbox within a few minutes.Programme, outcomes and price in one place, ready to forward.
How to get your employer on board
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
Six questions every HR professional recognises.
How do I keep good people?
People rarely leave for one reason. It is usually a pile of small moments where they did not feel seen.
More on happiness at work →How do I bring sickness absence down?
Absence often starts small, with work that takes a lot and gives little. If you spot those moments, you can change something sooner.
More on sustainable employability →Why do managers not hold the conversations as intended?
A good conversation takes time and feels awkward. Make doing it well easier than skipping it.
More on leadership →Why does new policy not land in the workplace?
Policy tells people what they must do. In the workplace, what is easy and what colleagues do wins.
More on behaviour change →How do I help new starters settle in well?
In the first weeks, people decide whether they want to stay. Make sure they finish something quickly and know who to turn to.
More on culture change →How do I bring employees along with AI?
Fear and uncertainty slow people down more than the technology. Start with one task where it saves time straight away.
More on working with AI →What HR professionals ask before they sign up.
I know nothing about behavioural science. Is this still right for me as an HR professional?
Most participants start without any prior knowledge. You learn exactly the behavioural science you need, and you apply it straight away to real-life examples. Afterwards you know how to use it in your policy, programmes and conversations.
I have worked in HR for years. Will I still learn something new?
That is exactly when it pays off. You already know the instruments. The training shows why they often change nothing in the workplace. After two days you know what to change about the situation.
Who will I be in the group with?
A mixed group of up to 16 people: marketers, HR, communications, lawyers, policymakers and managers. The mix is on purpose. You see how someone from another sector wrestles with exactly the same kind of question.
Can I claim this back from my employer?
Yes. We invoice in your company’s name and the training is EQAC-accredited. That makes reimbursement easier. Need a quote or more information for your request? Get in touch.