Behavioural Design training for change managers
Everyone nods at the kick-off, and then nothing changes.
How much effect a change has depends on how much influence you have on the choices and behaviour of the people in your organisation. Fortunately, that can be learnt. In our two-day training you learn how to turn new behaviour into a routine.How much effect a change has depends on how much influence you have on the choices and behaviour of the people in your organisation. Fortunately, that can be learnt. In our online course you learn how to turn new behaviour into a routine.
Send me the brochure
€1,490 excl. VAT · 16 and 17 September 2027 · Amsterdam · max 16 participantsOnline · 33 lessons at your own pace · €1,190 excl. VAT
What you do differently on Monday.
- You know why everyone nods and then does nothing.You map what keeps the old behaviour in place, before the next presentation.
- You make the new behaviour the easiest choice.In the diary, in the system, in the team meeting.
- You know what resistance is telling you.Also from colleagues who do not report to you.
10,000+ professionals trained, including people from
At the Academy you learn a lot about behavioral change and how to apply it in a short period of time. The training flew by and was very well put together. Amazing how complicated material comes to life in a fun and interactive course! I am definitely going to apply it in my work and explore it further.
Valuable training where existing knowledge is clearly incorporated into practical frameworks, making behavioral design accessible to everyone.
An educational training that provides easy tools for behavioral change.
The same two days they had. Then Monday, on your change.The same method, online, at your own pace.
Day 1 is about one question: why does your colleague do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Day 2 is about the fix. How do you make the new behaviour the easiest choice? And how do you put AI to work on it? You go home with downloads and tools you use for your own change programme on Monday. People from marketing, HR and policy sit next to you. That is on purpose.Lesson by lesson you work on one question: why does your colleague do what they do? You apply it straight away with the tools of the SUE Influence Framework©. Then the fix: how do you make the new behaviour the easiest choice, and how do you put AI to work on it? In 33 lessons at your own pace you collect downloads and tools you use for your own change programme on Monday.
Need to run it past your manager first?
Forward them the brochure: the programme for each day, what you take home and what it costs. It lands in your inbox within a few minutes.Programme, outcomes and price in one place, ready to forward.
How to get your employer on board
Most participants take the training on their employer’s budget or their own training budget. The VAT invoice goes to your organisation: €1,490 excl. VAT. Open the email below, fill in three things and send it to your manager.
Six questions every change manager recognises.
Why does everyone slip back into the old behaviour after a few months?
It worked while the attention was on it. Then the environment springs back, with the same diary and the same systems.
More on behaviour change →Why does everyone nod in the meeting, and then nobody does anything?
Saying yes costs nothing. On Monday the new behaviour does cost something, and that is where your design needs to be.
More on making change land →How do I deal with resistance?
Resistance tells you what people fear losing. Pushing harder makes that fear bigger.
More on making change land →How do I really change a culture?
Culture is what people see others do every day. Change those moments, and the culture follows.
More on culture change →How do I build support among colleagues I have no say over?
Without a mandate, pushing does not work. Show what the change brings them and make the first step small.
More on influencing →Why is the new system live, and is everyone still working in Excel?
The old tool is familiar and quick. Make the new system clearly easier at one specific moment.
More on digital transformation →What change managers ask before they sign up.
I know nothing about behavioural science. Is this still right for me as a change manager?
Most participants start without any prior knowledge. You learn exactly the behavioural science you need, and you apply it straight away to real-life examples. Afterwards you know how to use it in your change programme.
I have run change programmes for years. Will I still learn something new?
That is exactly when it pays off. You already know the models and the phases. The training shows why people still do not move. After two days you know what to change about the situation.
Who will I be in the group with?
A mixed group of up to 16 people: marketers, HR, communications, lawyers, policymakers and managers. The mix is on purpose. You see how someone from another sector wrestles with exactly the same kind of question.
Can I claim this back from my employer?
Yes. We invoice in your company’s name and the training is EQAC-accredited. That makes reimbursement easier. Need a quote or more information for your request? Get in touch.