Category

Change & Transformation

70% of change initiatives fail. Not because the strategy is wrong, but because people do not change their behaviour. Here is the science behind what actually works.

21 articles
Change Management

Stakeholder management: winning over competing interests

What a force field analysis does and does not tell you, and how to map per person what your plan costs and gives them.

Astrid Groenewegen Read more →
Change Management

Change fatigue: people are not tired of change, they are tired of change that never ends

Change fatigue gets blamed on the amount of change. The behavioural evidence points at change that never visibly finishes.

Astrid Groenewegen Read more →
Change Management

AI change management: adoption is behaviour, not rollout

Classic change management assumes a known end state. With AI there is none. What you steer instead.

Astrid Groenewegen Read more →

Change management models: the 6 classics, and what they all miss

Lewin, Kotter, ADKAR, McKinsey 7S, the change curve and Bridges compared: what each model gets right, and the behaviour layer they all miss.

Tom de Bruyne Read more →

In-company training: how to actually change behaviour

What makes an in-company training that actually changes behaviour? What it is, why most tracks stall, what it costs and how to choose the right provider.

Tom de Bruyne Read more →

Behaviour change by the numbers: 8 research results

From +20% pension enrolment at ING to a bonus scheme that cut productivity by 13%. Eight measured interventions, with source and year.

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Damon Centola's theory of change: why behaviour spreads differently from news

Centola discovered that behaviour change spreads via dense clusters, not via weak ties. What this means for sustainability and health transitions.

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Change & Transformation: The Complete Guide to Lasting Organisational Change

Why do 70% of change initiatives fail? The behavioural science guide to change management: diagnosis, approach, resistance and what works.

SUE Behavioural Design Read more →

Change & Transformation: The Behavioural Science Approach

Kotter and ADKAR miss the behavioural layer. Why change management fails and how behavioural design makes change stick.

Tom de Bruyne Read more →

Why Change & Transformation Fails

70% of change initiatives fail. Not because the strategy is wrong, but because people do not change their behaviour.

Astrid Groenewegen Read more →

Why Change Initiatives Fail

Organisations invest millions in change programmes that never deliver. The behavioural reasons behind failed transformations.

Tom de Bruyne Read more →

Engaging Employees in Change

Town halls and newsletters do not create engagement. How to involve people in a way that shifts behaviour, not just opinion.

Astrid Groenewegen Read more →

Building support for change: from yes to doing

Everyone agrees and nobody does anything. The difference between agreement and support, and five steps to get from yes to doing.

Astrid Groenewegen Read more →

Dealing with resistance to change as a manager

You have explained it three times and the resistance is still there. Why explaining it once more does not help, and what you can do as a manager.

Astrid Groenewegen Read more →

Organisational Change: The Complete Guide

Why do most organisational changes fail? The behavioural science explanation, and how to design change that actually sticks.

SUE Behavioural Design Read more →

Culture Change: What Actually Works

70% of culture change programmes fail because they target values and mindset, not behaviour. The missing behavioural layer.

Tom de Bruyne Read more →

Behavioural Design vs Change & Transformation

Two disciplines that both want to change behaviour. What makes them different and when to use which approach.

Tom de Bruyne Read more →

Customer-Centric Transformation

Most customer-centricity programmes fail because they change the org chart but not the behaviour. How to design lasting transformation.

Astrid Groenewegen Read more →

Change Communication That Works: Beyond Informing

Most change communication fails not because of the message, but because of the approach. Five behavioural principles that make it work.

Astrid Groenewegen Read more →

How do you design a culture people actually live, instead of one on the wall?

Culture is what people actually do when no one is watching, not what is on the wall. The organisations that build cultures people live rather than display

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How do you design two companies into one team?

Merger integration that works does not ask the two companies to respect each other. It builds situations where people from both sides work on shared proble

Astrid Groenewegen Read more →
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