Turn deep
human understanding

into business advantage

Attract more clients, improve your sales, launch more effective campaigns

What

In 2 intensive days, you will learn all the psychological techniques, tools and models to attract more clientsimprove your sales and launch more effective 
campaigns
. You will know how to unlock the potential of behavioural psychology to influence desired behaviour.

For who

If you want to turn deep human understanding into business advantage. Whether you are a board member, entrepreneur, creative or strategist. It's suited for curious forward thinkers. We'll fast-track your growth and save years of expensive trial and error.

How

Master classes are taught by senior practitioners. You’ll learn 100% actionable skills. Master classes are mixed with workshops to ensure a maximum learning curve. You will put theory into practice right away. We scored a 98% satisfaction rating

The Behavioural Design Academy teaches the art and science of influence.

- 50%

Spring offer 2=1 
€ 4980 vs. € 2490 

We have a temporary spring offer for the academy of 23rd & 24th of June
Enroll with two people, but only pay for one.
We have limited access to this deal. Expiry date for enrolling on this special condition is June 17th 
Maximum number of spots per academy is 20 (June 70% sold already)

Claim your spot below to secure this special deal. No payment obligation yet.
I WANT TO CLAIM THIS OFFER

It is a really thrilling introduction into Behavioural design, allowing us to develop habit changing marketing programs easily.”

- HARALD GUIMARÃES

Marketing Director Iglo Netherlands

The BDA disrupts the generally established ideas about marketing and communications completely, and replaces them by substantiated alternative ideas you can apply directly.”

- TWAN TIMMERMANS

Head communication municipality Apeldoorn

What is the program?

2 full days (18 hours) consisting of 5 high-end master classes
(lunch, snacks & drinks included)

Master class 1:

Influence

Understand human decision-making and learn how behaviour might be the key to solving any problem.

Understand System 1 and System 2 thinking, mental heuristics and cognitive biases

Work with jobs-to-be-done and the Influence Framework

After this master class you will:

Have a deep insight and understanding of human
psychology of the employees or customers in your market

Be able to see a behavioural design challenge in every problem you are trying to solve

Master class 2:

Opportunity

Know how to research and interpret people’s behaviour to find opportunities in your users needs, wants and barriers.

Get familiar with research methods to gain true human-centred insights

Use customer journeys and the Influence Framework to find key opportunities to nudge people to desired behaviour (sales, liking, joining, sharing, etc.) to grow your business

After this master class you will:

Know how to gather information about your customer’s current behaviour

Understand strengths and barriers of desired behaviour

Get to apply Behavioural Design principles to spot opportunities and develop strategies to influence behaviour

Master class 3:

Persuasion

How to use persuasive tactics to come up with ideas and strategies that
nudge behaviour in a predictable way.

Learn to work with the B.J. Fogg Persuasion Model: Motivation, Ability, Triggers

Get an overview of the most important persuasion principles: Framing, Reciprocity, Social Proof and more.

After this master class you will:

Master the Behaviour Model to come up with Behaviour changing ideas

Know how to use psychological principles to persuade people

Never be a victim anymore of the psychological tactics that others apply

Master class 4:

Conversion

How to build audiences,
convert them to customers and develop a human-centred brand strategy.

Learn how to think in different stages of your customers journey

Master the skill to design the right intervention at the right moment to persuade people

Get introduced to Nir Eyal’s Hook Model

Master the science behind “How Brands Grow”

After this master class you will:

Understand the skills, techniques and principles behind conversion

Be able to develop strategies that form habits

Be able to develop a brand strategy that actually leads to customer behaviour and business growth

Be able to smell branding b*shit and be able to fight it with scientific arguments

Master class 5:

Validation

How to prototype, test and analyze strategies and convince others of them.

Learn how to develop strategies through rapid prototyping

Get acquainted with specific cognitive biases that occur when pitching an idea

After this master class you will:

Be able to create prototypes and test your smart assumptions

Be able to boost efficiency and creativity

Always pitch an idea successfully using behavioural psychology

These books are included

You'll receive these 6 essential books at the beginning of the course
(Worth €155,-)

Upcoming Classes & Price Plan

All mentioned prices include books and official certificate
23 & 24 June (limited spring offer 2=1 'till June 17th)
25 & 26 August
22 & 23 September
27th & 28th of October

Maximum of 20 spots per edition
for a maximum learning curve

Regular price 2.490
Early bird price 1.990 (25% discount)

Or check out our colleague plan with scale discounts


NOTIFY ME
Early Bird tickets sell out fast  
get notified, no strings attached
Join our alumni from organizations such as Achtung, Iglo, Rabobank, PostcodeLoterij, Obvion, VVD, ABN AMRO, Adidas, Tempo Team, Randstad, Havas, BBDO, Zilveren Kruis, OWOW, WeAreBlossom, Sherlocked, Force451, Springbok Agency, Gemeente Amersfoort.
- 50%

Spring offer 2=1 
€ 4980 vs. € 2490

We have a temporary spring offer for the academy of 23rd & 24th of June
Enroll with two people, but only pay for one. 
We have limited access to this deal. Expiry date for enrolling on this special condition is June 17th 
Maximum number of spots per academy is 20 (June 70% sold already)

Claim your spot below to secure this special deal. No payment obligation yet.
I WANT TO CLAIM THIS OFFER

I liked the mixture of theory and practice and the meaningful conversations with peers and teachers in a relaxed atmosphere.”

- RALF VAN LIESHOUT

Digital Strategist and co-founder at We Are Blossom. Blogger at Identitycrisisstrategist.com

It exceeded my expectations, because I took a leap into another world. I fell in love with the problem.”

- RAYMOND SLOOTWEG

Partner Force451 Creative communication & Strategy

I think it opens up a whole new door to your way of working. Human centred thinking is da shit!”

- GILLIE ROKROMO

Creative Director & Partner Force451

Behavioural Design Academy gave me a theoretical framework to prove me right and, more often, to prove me very wrong.”

- BAS VAN DE POEL

Head of Playful Research, SPACE10 Copenhagen

Who are the teachers?

Meet our team of experts
Tom de Bruyne
founder SUE Amsterdam
PSYCHOLOGIST
POPULAR KEYNOTE SPEAKER
FELLOW UNIVERSITY OF LEUVEN
Jorn Craeghs
Director academy
CERTIFIED SCRUM MASTER
DESIGN THINKING EXPERT
GUEST LECTURER & speaker
Astrid Groenewegen
founder SUE Amsterdam
BEHAVIOURAL DESIGNER
BRANDING & STRATEGY SPECIALIST
COLUMNIST & SPEAKER
- 50%

Spring offer 2=1 
€ 4980 vs. € 2490

We have a temporary spring offer for the academy of 23rd & 24th of June 
Enroll with two people, but only pay for one.
We have limited access to this deal. Expiry date for enrolling on this special condition is June 17th 
Maximum number of spots per academy is 20 (June 70% sold already)

Claim your spot below to secure this special deal. No payment obligation yet.
I WANT TO CLAIM THIS OFFER

These are some of our credentials

We've been teaching our behavioural design thinking for clients and on conferences such as

Where is the Academy located?

Psst...we are the best excuse to book yourself a weekend in Amsterdam

Behavioural Design Academy
's-Gravenhekje 1a
1011TG Amsterdam

The Behavioural Design Academy is located in the middle of Amsterdam at the West-Indian Company Warehouse:

  • A 10 minute walk from Amsterdam CS
  • Parking facilities at walking distance
  • Next to the IJtunnel to get out of the city in no time
  •  Want to stay the weekend? We know the best hotels, hip to chic
  • We'll share the best Amsterdam insider tips to amp up your stay
Want to sign up for any of the Academy dates?
You can secure your spot here! 
SIGN ME UP
Need some more information? Contact program manager Elisabeth Perlee she'll be happy to answer all your questions:
elisabeth@sueamsterdam.com
+31 (0) 6 51 07 04 58